Articles Tagged ‘Interpublic Group’
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
IPG Mediabrands adds AI to its in-house mix
The company is continuing to build on its partnership with Google Cloud, this time with a global rollout of a new AI tool to streamline workflows.
IPG grew organic revenue by 11.6% in Q4
General economic recovery and demand for its data offering helped the company continue its recent growth streak.
How families prep for back-to-school budgets
Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.
Microsoft switches agencies
While the impact on Canadian marketing efforts is not yet known, globally the co has selected Dentsu Aegis for media.
