Articles Tagged ‘Involved Media Canada’

People Moves: Active International names managing director in Canada

Plus, Marketbridge brings on board a senior director of media.

Media budgets in 2025, according to industry leaders

Execs weigh in on what to expect for ad spending in the new year.

Where will the upfront dollars go in Canada?

The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.

What Caroline Breton has planned for Involved Media Canada

The new agency’s managing director says a big part of the approach is to always do what’s right for clients.

Active International launches Involved Media in Canada

Led by Caroline Breton, the agency is focused on an “egoless” experience for both brand and creative agency partners.