Articles Tagged ‘IPG’
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
IPG sees small but steady growth in Q2
The global holding company saw North America experience the lowest growth among the markets it operates in.
What IPG Mediabrands has planned for its new retail media unit
The Unified Retail Media Solution, expected to come to Canada next year, is meant help clients better compare performance across closed networks.
IPG’s organic revenue down 1.7% in Q2
Several agencies were hit by macroeconomic struggles and pullback from tech clients.
IPG Mediabrands takes part in Black student leadership program
Participating in the program aims to show youth that there are opportunities for them in the media industry.
Magna downgrades Canadian, global ad forecasts
The revision comes after a flat Q1 and uncertain outlooks from major media companies.
Publicis wins media in Pfizer review
The agency will also handle data, tech and production, while IPG has been given creative duties.
IPG revenue flat in Q1 while WPP continues growth
Both companies had their results tampered somewhat by spending pullbacks from tech clients.
Cairns Oneil asks clients to pause Twitter activity due to Musk takeover
Interpublic Group, Mediabrands and FCB have expressed similar sentiments.
IPG hits 5.6% organic revenue growth in Q3
The company says digital investments have paid off across service offerings and will set it up for future growth.
It is too early for companies to cut back mental health support
Returning to the way things were before might not be possible as employees continue to struggle with issues triggered by the pandemic and worldwide crises.
