Articles Tagged ‘IPG Mediabrands’
IPG Mediabrands and Zefr partner up to combat fake news
The new collaboration enables brands to avoid ad placement near misinformation across social platforms.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Kinesso launches solution to track performance in a post-cookie world
The proprietary tool is designed to analyze digital media investments in the absence of cookies.
IPG Mediabrands adds AI to its in-house mix
The company is continuing to build on its partnership with Google Cloud, this time with a global rollout of a new AI tool to streamline workflows.
Report: RECMA’s 2023 quali-scores for Canada
UM tops the list for the third year in a row.
Sharethrough launches Net Zero Publisher Program
The program was developed in partnership with 51toCarbonZero with the support of IPG Mediabrands.
Shelley Smit named CEO of IPG Mediabrands Canada
Smit is replacing a departing Graham Moysey, with Ben Seaton stepping into her role as CEO of UM Canada.
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Matt Ramella, president of Reprise Canada, has been named as Canadian CEO of the new agency.
What IPG Mediabrands has planned for its new retail media unit
The Unified Retail Media Solution, expected to come to Canada next year, is meant help clients better compare performance across closed networks.
IPG’s organic revenue down 1.7% in Q2
Several agencies were hit by macroeconomic struggles and pullback from tech clients.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
IPG Mediabrands takes part in Black student leadership program
Participating in the program aims to show youth that there are opportunities for them in the media industry.
Media Experts names Karel Wegert as its new CEO
The new leader returns to the agency after a year leading operations at Kinesso.
Touche!, PHD lead Canadian agencies on WARC Media 100
IPG’s Initiative and UM were also among the agencies on this year’s ranking.
How to best reach gambling audiences along their consumer journey
Mediabrands research looked at which tactics best connected with users pre- and post-registration.
