Articles Tagged ‘IPG Mediabrands’
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
IPG and TikTok give brands access to creator culture
The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.
Havas Media picks up Keurig Dr Pepper
The media agency has won both the beverage brand’s Canadian and U.S. media business.
Ipsos readies Canadian launch of Iris
Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.
TikTok makes strides in safety and responsibility: report
IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.
Reprise launches dedicated ecommerce unit
As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.
Mediabrands ushers in new Canadian CFO
With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.
ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more
Plus, Quebecor heads to the suburbs.
Which social media platforms are the most socially responsible?
YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.
Cossette Media, Media Experts rank high with RECMA
In terms of independent and standalone agencies, diversification has been key for the most successful.
What Canada’s ad growth could look like beyond 2020
While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.
New IPG brand subsumes Cadreon
The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.
OMD tops RECMA’s Canadian rankings
Omnicom is the highest group in Canada, followed by IPG Mediabrands.
Reprise brings in new global COO
Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.
Earth’s Own picks Media Experts
The non-dairy beverage producers will focus mainly on digital media in order to increase brand awareness and trial.
