Articles Tagged ‘IPG Mediabrands’
Inside Cadreon’s new social tool
The solution allows brands to extend their social creative to a network of trusted digital platforms.
Media Experts appoints new EVP
After 13 years with Media Experts, Karel Wegert’s remit has expanded from largely digital to helping the agency with its overarching strategy.
UM wins SkipTheDishes
The IPG shop will work on creating a media strategy for the app that’s informed by its own data.
Reprise appoints new global CEO
Dimitry Maex is the latest new face in the global IPG Mediabrands family following a month of C-suite appointments.
IPG Mediabrands continues global exec shuffle
Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.
Talking Talent: How to foster growth from junior to VP levels
Graham Moysey talks talent, including where IPG Mediabrands is bridging gaps and where some work still needs to be done.
IPG announces global C-Suite shifts
Both the broader holding co. and its media investment unit have seen some big changes.
Emily Douglas moves to Orion
Coming from a background specializing in partnerships, Douglas is aiming to expand the offering and expertise by the trade shop.
New Magna VP of investments broadens her focus
While former VP of investments Bailey Wilson focused largely on TV, Treva Goodhead will cover a wider scope.
Baskin-Robbins turns its media plan Upside Down
The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.
Movember picks UM
As the men’s health charity aims for some serious growth (literally) this year, it’s aligned with a new agency.
Sony, Roku pair to power sponsored ‘streaming guide’
The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.
Reprise creates new VP role
Nicole Simpson will focus on strengthening relationships between clients at Reprise and the rest of the Mediabrands family.
ICYMI: AccuWeather gets a key certification; An old TV favourite returns
Plus, Media Experts gets global love for its search engine work.
Why Initiative held its own ‘reverse upfront’
Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.
