Articles Tagged ‘IPG Mediabrands’
UM bolsters staff on its Johnson & Johnson biz
Will Mulqueeney will now serve as VP, client business partner for the agency’s J3 unit.
Initiative zeroes in on client needs with new VP
Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.
Keurig Dr Pepper picks Initiative
the IPG Mediabrands shop has won business for the packaged food and drink giant’s U.S. and Canadian media.
UM wins Waterloo Brewing
The IPG shop will be tasked with promoting Waterloo’s beer brands in an increasingly competitive craft beer market.
Michael Ingemann on where programmatic goes from here
The new Cadreon Canada managing director talks viewability, data and what other media has potential to go programmatic.
Cadreon Canada ushers in new managing director
Hailing from Denmark, Michael Ingemann comes from a digital-focused background.
How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
Reprise launches digital auditing platform
The platform will look at user experience, discoverability and overall quality of digital properties.
Graham Moysey on his first six months of agency life
The new IPG Mediabrands CEO on the group’s most recent acquisition, and why the industry should be ‘realistic’ about TV.
UM wins Home Depot Canada
The retailer previously worked with media agencies from the Denstu Aegis Network, a relationship dating back to 2015.
Initiative wins global account for Revlon
Brands include its drugstore cosmetics brand, Almay, Mitchum, an array of fragrance brands and more.
IPG Mediabrands combines its digital media services
The company’s search, social and mobile services will all sit under the unified Reprise umbrella.
Nathalie Dupont joins Media Experts
Dupont will take the TV reigns from industry veteran Carol Cummings.
What behaviours are Canadian Facebook users changing? (study)
Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.
Tessa Ohlendorf on where Canada’s data talk goes from here
Cadreon Canada’s managing director says that just because data is a trending topic doesn’t mean it’s overrated.
