Articles Tagged ‘IPG Mediabrands’
The skinny on ad skipping in Canada
Magna’s deep dive into Canadians’ tolerance for online video ads.
UM wins CAMH Foundation
The IPG shop will help drive awareness as the foundation aims to increase funding and break down stigmas around mental illness.
People Moves: Astound, Triton and more
Plus, two new female CEOs on the global front.
UM wins Expedia.ca
Data and analytics will play a key role in the travel brand’s media strategy going forward, says Shelley Smit.
Crown corp EDC picks Media Experts
With a big shift to digital media and iterative “experimental” buys, the crown corporation switched agencies alongside a creative review.
Graham Moysey on his new role at IPG
The media veteran is about to get his first taste of agency life.
Graham Moysey replacing Harvey Carroll at IPG Mediabrands
The former head of international at AOL officially takes over as CEO Feb. 12.
Media Experts makes its picks for mid-season hits
The IPG agency looks to The Launch, a nameless show and the Olympics as big winners.
People moves at UM, Telelatino and more
Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.
Penny Stevens to ‘semi-retire’ from Media Experts
EVP Robert Jenkyn will take over as president in 2018.
Facebook and Mediabrands Insights partner on data
Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.
Decoding attribution and marketing mix models: blog
Leith Higdon, director of analytics and insights at Mediabrands, with everything about the two that you wanted to ask but were too afraid to.
UM wins GoodLife for digital media
The IPG Mediabrands agency takes over the account immediately.
UM adds VP of digital
Erica Kokiw has returned to Canada after five years in Australia.
UM wins Accenture
After nearly 30 years with MEC, the B2B consulting firm has selected the IPG shop and will focus on a data-led, mobile- and digital-first approach.
