Articles Tagged ‘IPG’

Chris Marcolefascropped

Mediabrands ushers in new Canadian CFO

With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.

social media

Which social media platforms are the most socially responsible?

YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.

matterkind

Matterkind and GumGum join forces on exclusive new ad unit

The format will frame mobile screens and allow users to swipe between multiple offerings.

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What Canada’s ad growth could look like beyond 2020

While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.

Michael I

New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.

Publicis

COVID-19 likely to hit agency results, say IPG and Publicis

IPG and Publicis are set to release their results in April, but are offering a word of caution now.

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Reprise brings in new global COO

Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

Philippe

IPG announces global C-Suite shifts

Both the broader holding co. and its media investment unit have seen some big changes.

Helen

Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

CarpathianPrince / Shutterstock.com

WPP revenue declines, IPG’s jumps in Q1

WPP continues to feel the effects of client losses, while IPG’s CEO emphasized its commitment to investing in its agency brands.

RVD

Initiative zeroes in on client needs with new VP

Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.

Ingemann

Cadreon Canada ushers in new managing director

Hailing from Denmark, Michael Ingemann comes from a digital-focused background.

Graham Crop

Mediabrands Canada appoints new CFO, VPs

The VP hires are both in the data and technology sector.