Articles Tagged ‘IPG’

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Revenue up across the board at IPG in Q3

The company’s recovery takes off, with double-digit growth across every region and service offering.

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Roku brings its omni-screen digital ad platform to Canada

OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.

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How Mediabrands is trying to lead the way on DEI

Executive-level buy-in and a three-pillar strategy not only aim to create internal change, but set an example for the industry at large.

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IPG reports 19.8% organic growth in Q2

The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.

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Which agencies are most competitive in pitches?

The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.

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Mediabrands inks branded content partnership with Vice

The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.

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IPG and WPP return to growth

Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

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Mediabrands ushers in new Canadian CFO

With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.

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Which social media platforms are the most socially responsible?

YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.

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Matterkind and GumGum join forces on exclusive new ad unit

The format will frame mobile screens and allow users to swipe between multiple offerings.

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What Canada’s ad growth could look like beyond 2020

While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.

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New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.

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COVID-19 likely to hit agency results, say IPG and Publicis

IPG and Publicis are set to release their results in April, but are offering a word of caution now.

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Reprise brings in new global COO

Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.