Articles Tagged ‘IPG’

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Which agencies are most competitive in pitches?

The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.

Vice

Mediabrands inks branded content partnership with Vice

The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.

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IPG and WPP return to growth

Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

Chris Marcolefascropped

Mediabrands ushers in new Canadian CFO

With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.

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Which social media platforms are the most socially responsible?

YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.

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Matterkind and GumGum join forces on exclusive new ad unit

The format will frame mobile screens and allow users to swipe between multiple offerings.

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What Canada’s ad growth could look like beyond 2020

While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.

Michael I

New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.

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COVID-19 likely to hit agency results, say IPG and Publicis

IPG and Publicis are set to release their results in April, but are offering a word of caution now.

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Reprise brings in new global COO

Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

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IPG announces global C-Suite shifts

Both the broader holding co. and its media investment unit have seen some big changes.

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Why Initiative held its own ‘reverse upfront’

Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.

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WPP revenue declines, IPG’s jumps in Q1

WPP continues to feel the effects of client losses, while IPG’s CEO emphasized its commitment to investing in its agency brands.