Articles Tagged ‘IPG’
Publicis, IPG continue revenue growth streaks in Q2
Both holding companies did well across their divisions, but cited their digital and data offerings as being big contributors.
Kinesso and Matterkind round out leadership teams
Christy MacLeod, Erin Rhan and Michelle Primrose will be helping the two teams collaborate and deliver tech solutions in Canada.
Economic and societal uncertainty may dampen ad revenue momentum
Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.
IPG hits 11.5% organic growth in Q1
The holding company joins the ranks of its peers in citing data and tech integration for the strong performance.
IPG grew organic revenue by 11.6% in Q4
General economic recovery and demand for its data offering helped the company continue its recent growth streak.
Mediabrands hires first head of DEI
Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.
Revenue up across the board at IPG in Q3
The company’s recovery takes off, with double-digit growth across every region and service offering.
Roku brings its omni-screen digital ad platform to Canada
OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.
How Mediabrands is trying to lead the way on DEI
Executive-level buy-in and a three-pillar strategy not only aim to create internal change, but set an example for the industry at large.
IPG reports 19.8% organic growth in Q2
The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.
Which agencies are most competitive in pitches?
The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.
Mediabrands inks branded content partnership with Vice
The new partnership focuses on data-fueled branded content leveraging Vice Media’s portfolio.
IPG and WPP return to growth
Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.
TikTok makes strides in safety and responsibility: report
IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.
Mediabrands ushers in new Canadian CFO
With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.
