Articles Tagged ‘IPG’
Which social media platforms are the most socially responsible?
YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.
Matterkind and GumGum join forces on exclusive new ad unit
The format will frame mobile screens and allow users to swipe between multiple offerings.
What Canada’s ad growth could look like beyond 2020
While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.
New IPG brand subsumes Cadreon
The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.
COVID-19 likely to hit agency results, say IPG and Publicis
IPG and Publicis are set to release their results in April, but are offering a word of caution now.
Reprise brings in new global COO
Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.
Inside Cadreon’s new social tool
The solution allows brands to extend their social creative to a network of trusted digital platforms.
IPG announces global C-Suite shifts
Both the broader holding co. and its media investment unit have seen some big changes.
Why Initiative held its own ‘reverse upfront’
Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.
WPP revenue declines, IPG’s jumps in Q1
WPP continues to feel the effects of client losses, while IPG’s CEO emphasized its commitment to investing in its agency brands.
Initiative zeroes in on client needs with new VP
Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.
Keurig Dr Pepper picks Initiative
the IPG Mediabrands shop has won business for the packaged food and drink giant’s U.S. and Canadian media.
Cadreon Canada ushers in new managing director
Hailing from Denmark, Michael Ingemann comes from a digital-focused background.
Mediabrands Canada appoints new CFO, VPs
The VP hires are both in the data and technology sector.
Which agencies made the most acquisitions this year?
A normally low-key agency group made the biggest single acquisition of the year.
