Articles Tagged ‘iProspect’
Dentsu Canada announces key media leadership moves
The appointments involve senior roles at iProspect, Carat and Dentsu Media Canada.
Cossette, Publicis win Best of Show honours at MIAs
Ben Seaton was also recognized for his contribution as Media Leader of the Year.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
iProspect is promoting Little Canada in a big way
The latest DOOH campaign generated 4,011,657 total impressions over its 28-day market run.
Whitten & Lublin casts a wide net to reach wronged employees
The law firm’s media mix spans linear and connected TV, OLV, YouTube, Prime Video, social media and digital audio.
B.C. spends $5M in media and marketing to lure U.S. healthcare workers
The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Carlsberg picks iProspect as global media AOR
The assignment covers buying and planning duties for a portfolio that also includes Kronenbourg and Somersby.
Tracey Johnson named chief client officer for iProspect
The former managing director will lead teams at the performance-informed digital agency.
iProspect strengthens its leadership with three promotions
The promotions further the digital agency’s strategic capabilities and fuel collaboration with other Dentsu agencies.
NP Digital taps Ronnie Malewski to lead expansion into Canada
Maleswki leaves his post as head of iProspect to become managing director of the performance agency.
iProspect names first North American CEO
In addition to leading teams in U.S. and Canada, Danielle Gonzales will help the agency transition into a full-service performance agency.
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
Future Focus 2021 and the age of assisted commerce: report
iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.
