Articles Tagged ‘iProspect’
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Carlsberg picks iProspect as global media AOR
The assignment covers buying and planning duties for a portfolio that also includes Kronenbourg and Somersby.
Tracey Johnson named chief client officer for iProspect
The former managing director will lead teams at the performance-informed digital agency.
iProspect strengthens its leadership with three promotions
The promotions further the digital agency’s strategic capabilities and fuel collaboration with other Dentsu agencies.
NP Digital taps Ronnie Malewski to lead expansion into Canada
Maleswki leaves his post as head of iProspect to become managing director of the performance agency.
iProspect names first North American CEO
In addition to leading teams in U.S. and Canada, Danielle Gonzales will help the agency transition into a full-service performance agency.
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
Future Focus 2021 and the age of assisted commerce: report
iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.
How iProspect’s relaunch fits with the agency’s Canadian ambitions
CEO Dan Kalinski explains why an end-to-end agency focused on performance is in line with what clients are looking for.
GainShare hires new SVP of consumer experience
The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.
How can brands thrive in a multi-screen world?
Nearly half of Canadians use search engines to find a brand or product they have just seen on TV, according to a study from iProspect.
iProspect wins BDO Canada
CEO Dan Kalinski says the business is already digitally savvy, but iProspect is now tasked with activating around the right data.
iProspect bolsters senior leadership
The Dentsu Aegis shop is looking to reinvigorate its market position and communicate its specialty offering.
