Articles Tagged ‘Isobar’
People Moves: The Globe and Mail, Dentsu and more
Plus, new SVP of business solutions Carmen Hunt was onboarded virtually at indie agency Horizon.
The new way Dentsu is looking at audiences
Isobar’s Charlie Almond breaks down the four new consumer categories it’s determined – and how brands can tap their mindsets.
Isobar lays out its 2019 media predictions
From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.
An intense brief leads Jose Cuervo to 4DX
Engaging excitement seeking millennials is the goal for a new campaign targeting moments of high intensity.
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Spotted! Kubo’s flock of magic birds
eOne is the force behind some artistic magic bringing birds to life on Toronto’s bus shelters to match the stop-animation nature of its latest film.
Ninja Turtles play with branded content
How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.
DentsuBos and Aegis Media win Staples Canada
The win comes following a North American review for media, creative and PR.
Spotted! Absolut virtually takes over Yonge-Dundas
The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
Annette Warring named president of Aegis Media Canada
Warring tells MiC what her promotion, and other staff changes, mean for the company.
Malibu keeps the summer spirit
The rum brand has launched an interactive game to give it a boost as the weather cools.
Aegis Media hires Angela Courtin
The former MTV co-head of integrated marketing joins the media co as EVP, content and convergence.
