Articles Tagged ‘James McDonald’

SmartSpeaker

Are marketers ready to invest in voice search advertising?

Warc’s Global Ad Trends report finds search ad spend has stalled as marketers are slow to embrace certain ad technologies.

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Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

Share of total spent by country

Mobile global hotspot for ad dollars: report

Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.