Articles Tagged ‘Jason Furlano’
MiQ shuffles its leadership team
Joe Peters has been promoted to chief executive officer, while current CEO moves to executive chair.
People Moves: MiQ hires new VP
Plus, Chameleon hires a CDO, Ideon Media parts ways with CRO and Prospect Media brings in a director of digital media
MiQ and NielsenIQ partner on data solution to prove media ROI
The new tool, MiQ Commerce, intends to track the effectiveness of a campaign across platforms in almost real time.
MiQ partners with Bell Media to act as activation arm for its DSP
The media company’s TV data and inventory will be integrated with the programmatic platform for cross-platform plans.
How to keep up with consumers’ changing retail behaviour
MiQ’s Jason Furlano explains how an omnichannel approach provides key insights about the best moments for ad targeting.
What Magnite’s moves mean for the CTV landscape
Increasing its scale via SpotX deal will make it the largest independent CTV and video ad platform, and one of the few big global players with a Canadian presence.
Captivate teams up with MiQ to improve place-based OOH targeting
A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.
Verdict: How ‘advanced TV’ helped drive non-profit awareness
MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.
Alfie Atkinson becomes CEO for MiQ Canada
Plus, Jason Furlano, Joe Peters and Claire Jones have all been given more senior roles and responsibilities.
Jason Furlano on what big tech innovations will affect marketing
From the watershed moment of wearables to an influx of DOOH, the MIQ sales VP weighs in on how brands will have to deal with all that data.
Four data takeaways from MIXX Canada
IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.
