Articles Tagged ‘Jason Furlano’

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What Magnite’s moves mean for the CTV landscape

Increasing its scale via SpotX deal will make it the largest independent CTV and video ad platform, and one of the few big global players with a Canadian presence.

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Captivate teams up with MiQ to improve place-based OOH targeting

A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.

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Verdict: How ‘advanced TV’ helped drive non-profit awareness

MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.

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Alfie Atkinson becomes CEO for MiQ Canada

Plus, Jason Furlano, Joe Peters and Claire Jones have all been given more senior roles and responsibilities.

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Jason Furlano on what big tech innovations will affect marketing

From the watershed moment of wearables to an influx of DOOH, the MIQ sales VP weighs in on how brands will have to deal with all that data.

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.