Articles Tagged ‘Jed Schneiderman’
What to expect from Google’s cohort-based future
Early results are promising, but experts see hurdles when it comes to performance marketing and setting an industry standard.
What Google’s removal of 600 apps means in the context of ad fraud
Experts say that while this is a drop in the bucket as far as ad fraud is concerned, it could spark more vigilance from advertisers.
Snap results lead to a good day on the markets
The social media platform grew its users, beating some expectations.
What does 2019 have in store for Snapchat?
Media and social experts debate whether or not the social platform needs to age up in its appeal.
Snapchat launches a desktop product
Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.
Tapped Mobile acquired by EQ Works
The company will be wholly absorbed by audience-targeting company EQ Works, shifting its focus toward location-based marketing.
CES shows the voice battle is heating up
Canadian industry visitors say Google dominates the show floor while IoT continues its trek towards widespread adoption.
Starcom, LinkedIn and more join forces for internship program
Four interns will float between Starcom, Tapped Mobile, LinkedIn and Zag Bank to learn all the components of an RFP.
In the year since Pritchard’s utlimatum, what has changed?
Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.
Will Snapchat’s Context Cards change the game?
The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.
BBM Messenger taps Tapped for Canadian ad sales
The Toronto firm looks to monetize the messenger app’s affluent, mostly urban audience.
Four data takeaways from MIXX Canada
IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.
Tapped Mobile targets local campaigns with new partnership
Pairing with B2B ad tech platform Chalk Digital, Tapped is aiming to capture both small and medium businesses, as well as agencies putting more spend into location-based advertising.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
Blog: Tech and media converge at CES
Tapped Mobile president and co-founder Jed Schneiderman with his top trends following a whirlwind 48 hours at the Las Vegas event.
