Articles Tagged ‘Joel Yashinsky’

McDonald’s Canada launches new meatless options

The QSR is adding two new meat-free McWraps to its menu following customer feedback.

Canada in Cannes: talking transparency with McDonald’s

McDonald’s Canada’s Joel Yashinsky discusses the “Our Food. Your Questions.” campaign and lessons learned about the importance of brand openness.

McDonald’s brings ‘Your Questions’ to the Super Bowl

The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.

McDonald’s speaks candidly

The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.