Articles Tagged ‘Joel Yashinsky’

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McDonald’s Canada launches new meatless options

The QSR is adding two new meat-free McWraps to its menu following customer feedback.

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Canada in Cannes: talking transparency with McDonald’s

McDonald’s Canada’s Joel Yashinsky discusses the “Our Food. Your Questions.” campaign and lessons learned about the importance of brand openness.

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McDonald’s brings ‘Your Questions’ to the Super Bowl

The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.

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McDonald’s speaks candidly

The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.