Articles Tagged ‘John Frieda’

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John Frieda taps influencers in expanded Corus partnership

Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.


John Frieda extends ET Canada partnership

Cheryl Hickey will now serve as a brand ambassador for the hair care brand.


Kao taps Blue Ant for a changed social media strategy

Jergens’ parent company is hoping to get more for its social spend through a content partnership.


Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate

How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.

John Frieda

Spotted! John Frieda opens frizz-free salons

The hair product brand is launching pop-up salons in Toronto, Montreal and Vancouver, which are being promoted by Newad’s digital signage.

Live Billboard - Toronto Mall

Spotted! John Frieda goes 3D for its new hair colour

The hair care brand promotes its new product line by encasing models inside a glass booth.


John Frieda launches with colour

The beauty brand’s first foray into hair colour is being promoted with a cross-platform campaign.