Articles Tagged ‘JWT’
Walmart brings Smiley out of retirement
The retailer’s mascot quietly returns to support a month-long price roll-back promotion.
Spotted! Mazda puts moviegoers in the driver’s seat
The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.
Skinny Cow launches Oscar-worthy campaign
The Nestle brand, targeted at women, used a TV spot during the Academy Awards to introduce its new line of chocolate treats.
Tylenol shoots down your excuse
The Johnson & Johnson brand is getting cheeky with pain relief for Valentine’s Day.
Walmart Canada launches a magazine with Rogers Media
The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.
JWT launches its 2013 trend list
Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.
Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.
HSBC launches global review
The bank, which works with Mindshare and JWT in Canada, is reviewing its media and creative agencies.
ParticipACTION gets in the app game
The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.
Dempster’s gets down to earth
The Canada Bread-owned brand is casting a wide net with a campaign that takes a different approach to promoting its popular product.
Walmart checks off its school shopping list
The retailer has been promoting its back-to-school offerings with a campaign that features different product categories in two-week intervals.
Smirnoff shifts to summer to increase sales
The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.
Reactine sides with sufferers
The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.
Walmart searches for Mom of the Year
The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
