Articles Tagged ‘JWT’

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Canadians invited to discover America

Brand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.

12 04 27 Ann Mack

Ann Mack talks trends in social media

JWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.

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Mazda’s new campaign has retro roots

The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.

CFF Elevator Screen Shot

Canadian Film Festival goes big and comes home

The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.

TorontoBoundless

University of Toronto sets the bar

With the help of agency JWT, the university launches a five-year campaign with a goal to raise $2 billion.

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Shifting focus for back to school

Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.

LaurenRichards

Blog: Canada hits a Cannes goldmine

Media Experts CEO Lauren Richards shares some of her favourite Cannes pieces and touts Canada’s award-winning ways so far this week.