Articles Tagged ‘K72’
Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Easyfinancial leans on digital platforms for its emotional campaign
The brand is aiming to make a stronger emotional connection with Canadians.
Koodo made a house into an OOH ad, but not everyone is pleased
Héritage Montréal also rejected the brand activation that promotes its residential Internet service.
