Articles Tagged ‘Kaan Yigit’

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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More families are rethinking home entertainment budgets

New research from SRG shows that it’s not just singles and childless couples, but also families that are driving cord-cutting and shaving.

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Younger people more excited for the return of basketball

The more international feel of the NBA, compared to the NHL, means that even though it has less mass appeal, Gen Z is more eager to see it return.

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Could Quibi’s struggles be a lesson for incoming SVODs in the market?

Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.

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Streamers are benefitting from lockdown, but will it last?

Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.

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With ad demand dwindling, could freemium be the future?

Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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SVODs and ads: It’s complicated

With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

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DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

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With one billion hours of daily watching, how does YouTube stack up in Canada?

Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.

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Face-off: What’s the story with Instagram and Snapchat?

Industry insiders discuss Instagram’s new Stories feature, and whether it’s enough to make millennial favourite Snapchat irrelevant.

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Verizon to acquire AOL for $4.4 billion

Analysts say the bid will turn the telco giant into a vertically integrated company with a massive platform to increase its content distribution.