Articles Tagged ‘Kaaren Whitney-Vernon’
Branded content group touches down in Canada
The Branded Content Marketing Association’s Canadian president Kaaren Whitney-Vernon on why the association is needed now in the market.
Shift2 puts itself into the story
The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.
AToMiC: Vervegirl goes 4D
The girls’ magazine’s latest cover uses both an augmented reality experience a scratch-and-sniff feature that allows readers to sample the latest Garnier Fructis product.
