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Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.

By Mike Connell

July 19, 2021

The CCCE’s new media mix reflects push for caregiver advocacy

Moisson Montréal ventures into media buying for first time

Endy partners with WNBA in the brand’s largest sponsorship deal to date

CMDC launches new campaign to champion local media

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