Articles Tagged ‘Karel Wegert’
Media Experts appoints new EVP
After 13 years with Media Experts, Karel Wegert’s remit has expanded from largely digital to helping the agency with its overarching strategy.
Media Experts harnesses change with new data services
Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.
Reaction to Google’s ad block research debacle
Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.
Buyers on board with YouTube monetization changes
Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.
Microsoft, BMW pilot a cross-device campaign
The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.
Canada posts RTB growth in Q3: study
The Canadian market is now the fifth largest globally in the space, according to the latest RTB report from Media Experts.
Media Experts names digital VP
Karel Wegert has been appointed to the position, leading the digital practices at the agency.
