Articles Tagged ‘Karine Courtemanche’

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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2020 Media AOY Gold: Touche! is still all about creativity

The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.

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Karine Courtemanche upped to CEO at Touche! and PHD

Courtemanche will now focus on growing both agencies in the Toronto market.

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Karine Courtemanche on small victories and the big picture

On the last day of the MiC industry wishlist, the Touché! president discusses how to use the present to optimize for the future.

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Touche! looks to build on Canadian investment success in 2020

With a Via Rail campaign that ran two consecutive summers, the agency upped spend to Canadian publishers by 25 percentage points, and it paid off.

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Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

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Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

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Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

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Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?

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2019 Media AOY Bronze: Touche!’s people-based planning

How the media agency is using its data source platform Omni to change the way it looks at media.

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What agencies can do to help Quebec’s local media

Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.

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Call for 2019 Media Innovation Awards entries

The submission period for the show celebrating media excellence in Canada ends August 2.

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Cannes 2019: Karine Courtemanche on the judging room experience

The Touché! president wants media agencies to move past the intimidation of Cannes, and says there’s more to a good idea than originality.

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Reminder: Submit your entry for Media Leader of the Year

Submissions will be accepted until July 8 and winners will be awarded at the Media Innovation Awards gala on Nov. 28.

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Entries are open for the 2019 Media Leader of the Year

Submissions will be accepted until July 8 and winners will be awarded at the Media Innovation Awards gala on Nov. 28.