Articles Tagged ‘Karine Courtemanche’

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Touche! unveils new brand identity

The agency’s new look focuses on growth, acceleration and creativity

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Touche! is the top Canadian agency on WARC’s Media 100

This is the fifth consecutive year the Montreal agency has been in the top 10 worldwide.

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Touche! names new strategy leadership in Toronto

Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.

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2021 Media AOY Bronze: Touche blends the art of media with the science of data

With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.

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People Moves: Courtemanche joins Wildbrain board

Plus, Broadsign announces promotions.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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2020 Media AOY Gold: Touche! is still all about creativity

The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.

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Karine Courtemanche upped to CEO at Touche! and PHD

Courtemanche will now focus on growing both agencies in the Toronto market.

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Karine Courtemanche on small victories and the big picture

On the last day of the MiC industry wishlist, the Touché! president discusses how to use the present to optimize for the future.

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Touche! looks to build on Canadian investment success in 2020

With a Via Rail campaign that ran two consecutive summers, the agency upped spend to Canadian publishers by 25 percentage points, and it paid off.

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Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

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Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

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Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

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Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?