Articles Tagged ‘Karine Courtemanche’

Karine_Courtemanche_20161_1543526667

People Moves: Courtemanche joins Wildbrain board

Plus, Broadsign announces promotions.

leadership

Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

pexels-suzy-hazelwood-3886870

Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

touche-group-photo-622x415

2020 Media AOY Gold: Touche! is still all about creativity

The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.

Karine_Courtemanche_20161_1543526667

Karine Courtemanche upped to CEO at Touche! and PHD

Courtemanche will now focus on growing both agencies in the Toronto market.

Karine_Courtemanche_20161_1543526667

Karine Courtemanche on small victories and the big picture

On the last day of the MiC industry wishlist, the Touché! president discusses how to use the present to optimize for the future.

ViaRail

Touche! looks to build on Canadian investment success in 2020

With a Via Rail campaign that ran two consecutive summers, the agency upped spend to Canadian publishers by 25 percentage points, and it paid off.

MiC_Sept10-75

Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

MiC_Sept10-100

Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

MiC_Sept10-46

Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

MiC_Sept10-53

Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?

Touche

2019 Media AOY Bronze: Touche!’s people-based planning

How the media agency is using its data source platform Omni to change the way it looks at media.

GCM

What agencies can do to help Quebec’s local media

Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.

MIAS_024

Call for 2019 Media Innovation Awards entries

The submission period for the show celebrating media excellence in Canada ends August 2.

Karine_Courtemanche_20161_1543526667

Cannes 2019: Karine Courtemanche on the judging room experience

The Touché! president wants media agencies to move past the intimidation of Cannes, and says there’s more to a good idea than originality.