Articles Tagged ‘Kevin Keane’

peytonManning

This is your brain on Super Bowl ads

Bell Media and Brainsights partnered to measure the top ads and moments from Super Bowl 50.

Coors1

The thinking behind Molson Coors’ brainy TSN campaign

How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.

CathySteveAtomic

AToMiC recap: glimpse into the future today

Yesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.

Kevin Keane

AToMiC: Kevin Keane talks brainwaves and data

The former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.

Band Photo KT

MiC Editor’s Pick: Bringing fans into the fold

Welland, ON.-based band Street Pharmacy has launched a celebrity-brand inspired direct-to-consumer program to collect data and connect directly with fans.

Kevin Keane

#Changethemodel: Direct-to-consumer initiatives

MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”