Articles Tagged ‘Kia Canada’

How Kia Canada handled being locked out of the MLS Cup
Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.

Spotted! Kia Canada aims to shift brand perception
The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.

LCBO shifts focus to responsible hosting
The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.

Kia tells its design story
The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.

Kia shares plans for Super Sunday
Handled by ZenithOptimedia Canada, the car co’s digital and TV buy will preview its new spring campaign on game day.