Articles Tagged ‘Kia Canada’

How Kia Canada handled being locked out of the MLS Cup

Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.

Spotted! Kia Canada aims to shift brand perception

The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.

LCBO shifts focus to responsible hosting

The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.

Kia tells its design story

The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.

Kia shares plans for Super Sunday

Handled by ZenithOptimedia Canada, the car co’s digital and TV buy will preview its new spring campaign on game day.