Articles Tagged ‘Kim Saunders’
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
How the Women In Sport initiative fits in Canadian Tire’s sponsorship strategy
The company is bringing more pro sports into its approach to create an “ecosystem” that benefits players at all levels.
How Canadian Tire is keeping its NHL presence felt
The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.
