Articles Tagged ‘Kinesso’
CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
Kinesso partners with Amazon Ads to optimize first-party data
The agency is optimizing campaigns with first-party data in a privacy-safe cloud-based clean room.
People moves: Media Experts taps new SVP
Spark Foundry strengthens leadership team with two promotions.
What do media leaders think of Google’s plan to keep cookies alive?
The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
IPG Mediabrands and Zefr partner up to combat fake news
The new collaboration enables brands to avoid ad placement near misinformation across social platforms.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Kinesso launches solution to track performance in a post-cookie world
The proprietary tool is designed to analyze digital media investments in the absence of cookies.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Days Inn closes two on-ice sponsorships
The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Matt Ramella, president of Reprise Canada, has been named as Canadian CEO of the new agency.
Kinesso first to activate Bell’s new connected TV solution
Available through the company’s DSP, the service allows for audience targeting based on household demographics and interests.
Kinesso and Matterkind round out leadership teams
Christy MacLeod, Erin Rhan and Michelle Primrose will be helping the two teams collaborate and deliver tech solutions in Canada.
Kinesso and Amazon form data integration partnership
Acxiom has created a direct pipe connection between its segments and Amazon’s DSP.
