Articles Tagged ‘Kingstar Media’

Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.

Wise launches first media campaign in Canada
The money transfer app is targeting citizens and newcomers with strong ties to another country.

The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.

What strategy should brands take during the LCBO strike?
Now in its 13th day, the work stoppage has closed some 669 liquor stores, affecting brands big and small.

Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.

New TV campaign raises awareness of government grants
Kingstar Media and Digital Maturity Group (DMG) have a TV campaign in market to increase SME awareness.

Even if TV audiences dip, Super Bowl ads still deliver value
Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.

Open Farm launches its first Canadian TV campaign
The farm-to-bowl brand is hoping to get in front of pet owners as often as possible to support its omnichannel expansion.

Wayfair moves offline
Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.