Articles Tagged ‘Kraft Heinz Project Play’

sports

Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

Kraft Heinz

Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.