Articles Tagged ‘Kraft Hockeyville’
Scotiabank takes Best of Show at Sponsorship Marketing Awards
The retail bank also picked up three gold awards and one distinction honour.
Kraft partners with TSN and RDS
The company has announced an exclusive media partnership for the Kraft Hockey Goes On program.
Kraft Canada alters its hockey strategy
The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.
Kraft’s Jim Kozak joins CBC Revenue Group
The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.
Kraft Hockeyville is on the hunt again
The competition that has communities vying for the title of most passionate hockey town is back with some changes.
CBC marketing exec Jamie Michaels off to Rogers Media
The brand integration specialist will help develop cross-platform ad campaigns on Sportsnet platforms.
