Articles Tagged ‘La Presse’
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
La Presse launches self-service advertising platform for SMEs
The new platform allows advertisers to more easily roll out campaigns across the publication’s ecosystem.
How La Presse’s newly unified ad team is tackling challenges in media
The new entity aims to create an ideal partner for things ranging from labour shortages to cookieless advertising.
La Presse merges its ad departments into one offering
Atelier La Presse brings sales and operations, media solutions, branded content and data science together in the name of efficiency.
La Presse launches new luxury lifestyle magazine
Édition limitée will be available four times a year across all La Presse digital platforms.
La Presse helps Volkswagen drive a new launch
A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.
ICYMI: La Presse adds a new section on Sundays
Plus, Twitter introduces new user features and LinkedIn gives up on Stories.
People Moves: Havas appoints North American CSO
Plus, La Presse names first director of media creativity and Havas picks new North American strategy lead.
La Presse taps Patrick Salois for VP sales and operations role
Salois’ mandate includes clarifying the use of technology and its ability to drive advertising data.
People Moves: Melanie Thivierge returns to La Presse
Plus, COMMB adds four to its board and Ethnicity Matters makes two hires on its media team.
La Presse turns quality journalism into an advertiser opportunity
Being transparent and staying committed to its mission has not only grown the paper’s audience, but made them more open to new ad formats and data collection.
People Moves: GroupM global, TLN and more
Plus, La Presse staffs up at the senior level as it focuses on transformation.
La Presse takes another big step toward a post-cookie world
A partnership with European data firm Mediarithmics will allow the company to build better profiles of its users.
