Articles Tagged ‘La Presse’

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La Presse makes CPG-focused hire

Former Rogers account manager Maxine Finlay Ross has joined the company as director, brands and strategic development.

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La Presse adds COO

Pierre-Elliott Levasseur has been promoted to the new position, playing a frontline role in the media co’s operations.

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La Presse adds to Toronto team

Julie Ihamaki has been hired as director of brand management and strategy development.

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Can the tablet help revive the print industry?

Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.

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AAM hands out first tablet certification

New results from La Presse+ as its ad certification is announced.

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Toronto Star to drop paywall in 2015

Publisher John Cruickshank also revealed plans for a partnership with La Presse on a new tablet edition.

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La Presse announces new national sales director

France-Eliane Nolet is joining the company this September from her most recent position at Quebecor Media.

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La Presse+’s year one sales strategy

As the tablet news product celebrates its first anniversary, Simon Jennings reflects on how its new sales model helped convert advertisers.

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La Presse partners with Pan Am Games

The Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.

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La Presse+ to launch on Android

The digital newspaper, which has been live for nearly a year on iOS, will launch on select Android tablets at the end of April.

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La Presse on pace to drop print product

With one quarter of revenue now coming from La Presse+, Pierre-Elliott Levasseur, EVP, La Presse, outlines what it would take to shift to digital only.

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Getting digital with the heads of Canada’s newspapers

Representatives from the Globe, Toronto Star, La Presse and Postmedia all shared statistics at the Canadian Journalism Foundation’s event Thursday.

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Globe and Mail leads in paid circ: AAM

The paper’s Saturday and weekday editions topped the list, according to the latest Alliance for Audited Media report.

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Future of print: La Presse goes all in on tablet

EVP of digital publishing Pierre-Elliott Levasseur on the publication’s plans to terminate its print product in favour of La Presse+.

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Gesca Media Sales hires Toronto GM

Merida Lake joins the company from Fresh Juice, as Gesca Media Sales’ La Presse+ releases new readership data.