Articles Tagged ‘La Presse’

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La Presse makes CPG-focused hire

Former Rogers account manager Maxine Finlay Ross has joined the company as director, brands and strategic development.


La Presse adds COO

Pierre-Elliott Levasseur has been promoted to the new position, playing a frontline role in the media co’s operations.


La Presse adds to Toronto team

Julie Ihamaki has been hired as director of brand management and strategy development.


Can the tablet help revive the print industry?

Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.


AAM hands out first tablet certification

New results from La Presse+ as its ad certification is announced.


Toronto Star to drop paywall in 2015

Publisher John Cruickshank also revealed plans for a partnership with La Presse on a new tablet edition.


La Presse announces new national sales director

France-Eliane Nolet is joining the company this September from her most recent position at Quebecor Media.


La Presse+’s year one sales strategy

As the tablet news product celebrates its first anniversary, Simon Jennings reflects on how its new sales model helped convert advertisers.


La Presse partners with Pan Am Games

The Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.


La Presse+ to launch on Android

The digital newspaper, which has been live for nearly a year on iOS, will launch on select Android tablets at the end of April.


La Presse on pace to drop print product

With one quarter of revenue now coming from La Presse+, Pierre-Elliott Levasseur, EVP, La Presse, outlines what it would take to shift to digital only.

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Getting digital with the heads of Canada’s newspapers

Representatives from the Globe, Toronto Star, La Presse and Postmedia all shared statistics at the Canadian Journalism Foundation’s event Thursday.


Globe and Mail leads in paid circ: AAM

The paper’s Saturday and weekday editions topped the list, according to the latest Alliance for Audited Media report.

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Future of print: La Presse goes all in on tablet

EVP of digital publishing Pierre-Elliott Levasseur on the publication’s plans to terminate its print product in favour of La Presse+.


Gesca Media Sales hires Toronto GM

Merida Lake joins the company from Fresh Juice, as Gesca Media Sales’ La Presse+ releases new readership data.