Articles Tagged ‘Labatt Breweries of Canada’
How Corona is riding its global surf partnership to Canadian slopes
The recent installation included OOH placements along major route and paid social.
Dentsu retains media buying for Labatt
Canada was one of the regions where AB InBev did not move AOR duties to Publicis.
Mill Street becomes the official beer of Toronto FC
The craft brewer takes over duties from fellow Labatt brand Budweiser.
Labatt takes on NHL sponsorship rights
The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.
Budweiser, Jays expand sponsorship
A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.
Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.
Stop making rubbish ads and know your numbers: BCON Expo takeaways
From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.
CTV gears up for Super Bowl 50
The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.
Budweiser’s Red Light TV power play
A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.
Labatt unveils a new Budweiser brew
Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.
Canada picks up more Gold
Grip Limited gets Gold in Branded Content, with Canada also picking up prizes in Film and Titanium & Integrated on the last night of awards in Cannes.
Budweiser signs multi-season agreement with NHLPA
The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.
BlogTO launches Patio Guide
The online and mobile tool is sponsored by Bud Light Lime Mojito and helps users locate Toronto bars and restaurants with patios.
Spotted! Budweiser builds NHL playoffs buzz
The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.
Budweiser wins big at 2013 SMAs
The Labatt brand took home the Best of Show at the Sponsorship Marketing Awards for its activation around the Winnipeg Jets’ 2011/2012 NHL season.
