Articles Tagged ‘Labatt Breweries of Canada’
Toronto FC signs with Labatt
The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.
Labatt brews up a Bud Light Platinum campaign
The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.
Budweiser lights up the Super Bowl
The brand launched a new campaign last night, selling Wi-Fi-enabled hockey goal lights to Canadians.
Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
Labatt Blue’s patriotic augmented reality
Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.
Kokanee makes a movie
The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
Labatt is back with UM
The beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
Bud Light Lime Mojito brings the Miami heat
The Canadian-specific launch kicks off its video-focused TV and digital video buy today.
OMD wins Labatt
The beer co, which was with UM Canada, has signed with the Omnicom agency to cover its planning and buying.
