Articles Tagged ‘Labatt’

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How Labatt is activating around the Toronto Blue Jays

The brewer’s sponsorships are born from its brands’ priorities and passion points.


Labatt takes on NHL sponsorship rights

The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.

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AB InBev launches global review with eye on consolidation

The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.


A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.

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CBC’s Hockey Night in Canada plans

The pubcaster’s Alan Dark tells MiC about sponsors for the new season, including new addition Lasik MD with its in-net camera.


Spotted! Alexander Keith’s hits the road

MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.

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Goose Island migrates to Ontario

The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.

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Toronto FC signs with Labatt

The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.


Labatt Blue’s patriotic augmented reality

Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.

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Michelob Ultra takes to the links

The Labatt brand is targeting high-end golfers by placing interactive ads on golf carts.


Kokanee makes a movie

The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.


Alexander Keith’s launches a cider

The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.


Budweiser gives hockey fans a big payoff

The beer co has launched a contest and campaign which will give one person hockey tickets for life.


Rolling Rock makes life easier

The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.