Articles Tagged ‘Laird White’
Ontario’s Dairy Farmers whip up a culinary competition
A new three-part series from DFO, Bell Media, Broken Heart Love Affair and Starcom puts dairy products centre stage in a chef-vs-chef cooking battle.
The Amazing Race Canada hits a high for sponsors
The new season will also feature the return of Bell Media’s Super Pods.
Bell Media talks its super pod strategy
The Launch will serve as a launching ground for single-advertiser commercial breaks ranging from 15 seconds to two minutes.
Bell Media takes content-led approach with Fantastic Beasts
Partnerships director Laird White explains why it went so broad with its plan.
The Amazing Race and Chevrolet go live on Facebook
This is the first time the network has taken viewers behind-the-scenes in anticipation of the show, now in its sixth season.
L’Oreal gets social with eTalk
While it normally integrates around red carpet season, the beauty brand is using social influencers for a more casual approach.
Disney named lead sponsor for The Launch
Laird White of Bell Media says the “global juggernaut” of Disney will help deliver the format to international audiences.
Bell Media takes a new angle for Fantastic Beasts
The newest film based on J.K. Rowling’s work will be promoted in Canada through new platforms, including Snapchat, iHeartRadio and Much Digital Studios.
Bell Media pairs with IKEA for new design series
The Search for Canada’s Next Designer will incorporate IKEA products throughout the series, a first for the Swedish furniture chain.
How Chevy became CTV’s first scripted crime integration
Motive‘s main character is driving a 2015 Camaro throughout the rest of the show’s final season.
Brands step back into the kitchen
Four sponsors (two new, two returning), are cooking with CTV for the new season of MasterChef Canada.
Kraft and Keith’s MasterChef Canada activations
The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.
Just Eat delivers a new campaign
Produced by Bell Media, the campaign kicked off with one-night only spots that aired during eTalk and just before The Big Bang Theory.
eTalk ventures to Middle Earth
The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.
