Articles Tagged ‘Launch!’
New health food magazine comes to Loblaws
Alive Publishing’s Sage will feature stories about natural health products and be distributed free in 800 of the grocery chain’s locations.
TC Media launches digital product development lab
The TC Media Incubator will be led by Bruno Leclaire, who has been promoted to chief digital officer at the company.
TC Media launches new auto site
AutoGo.ca is a lifestyle-focused car website featuring used car listings in partnership with Wheels.ca and AutoCatch.com.
Starcom wins Express Inc.
The media co has been awarded media planning and buying duties for the brand’s upcoming Canadian expansion.
WKD’s British invasion
The popular pre-mixed vodka is attempting to replicate its UK success on the Canadian party scene this summer.
Say Media grows a green thumb with Gardenista.com
The digital publishing company has rolled out a new gardening vertical with juice brand, Odwalla, as launch partner.
Polar Mobile whips up an ad network
The company is hoping to win over advertisers that shy away from mobile by offering sizeable audiences from its premium publishing partners.
Oboxmedia places rich media in static images
The Montreal-based mediaco is targeting auto brands to use its new tool which serves ads within online images.
Sympatico.ca launches a digital flyer basket
The Bell Media-owned platform has created an online flyer vertical that looks to reach adults age 18 to 35.
SheKnows launches a Canadian site
Ad and sponsorship opps are available for the Canadian version of the Evolve Media Corp.-owned female-targeted US-based site.
Four Seasons Hotels and Resorts launch magazine
The free print, online and tablet publication is targeting people thinking of planning a luxury wedding at its hotels.
Chefs launch online mag
Swallowfood.com has ad opps available, with Muskoka Breweries and Lifford Wine Agency on board for the launch.
BMW launches the next three
The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.
Injecting positivity into the Globe and Mail
Starting today, What Makes You Happy magazine is being distributed bi-monthly in the newspaper, with ad opps available.
Havas Digital brings Mobext to Canada
Kirk Cavell, who is heading the Canadian team, tells MiC why now is the best time for Media Contact’s parent company to bring the brand north.
