Articles Tagged ‘Laura Donaldson’

Back view of a young man with headphones posing in the city stre

Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

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We’re officially past the pandemic screentime surge

Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.

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Device and media consumption during the pandemic may have peaked

The outside world is proving tempting – for now – as Canadians start to settle into their own personal new normals.

SNL at home

Canadians still big on news notifications, indifferent to ‘Zoom TV’

A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.

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How media consumption is shaping Canadians’ mindsets

Canadians are consuming more media than ever, but trust is not evenly distributed.

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YouTube could be removing ads targeted at kids

Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.