Articles Tagged ‘Laura Pearce’
Google Canada taps Laura Pearce as new head of marketing
Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.
ICYMI: MiQ’s first-ever Upfront
Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.
Twitter opens up Spaces
Twitter addresses accessibility and layers on additional components to improve the Spaces experience.
Spotted! Twitter users battle for the iron throne in OOH
A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.
Twitter leans into sports for first TV buy
The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.
Elevation Pictures teams with Twitter to promote The Hip
A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.
Twitter goes to the bots for its new campaign
The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.
Twitter Canada takes its message out of home
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
Spotted! McDonald’s broadcasts its breakfast message
The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.
Twitter Canada nabs Laura Pearce
The company’s first country-level consumer-marketing lead will be working to grow its user base and engage current tweeters.
Blue Ant ups Jamie Schouela, shuffles execs
As the media co expands globally, it has placed Schouela in charge of its Canadian networks and put Makeful under Vanessa Case.
Laura Pearce moves from AOL to Blue Ant
The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.
AOL Canada partners with Shop.ca
The media co will have advertising for the online shopping destination on its site to further its reach of young affluent professionals.
