Articles Tagged ‘Lauren Richards’
The Mission: Lauren Richards on the disappearance of targeting
The Pollin8 founder kicks off MiC‘s new targeting series by asking some questions about its fading use.
Execs weigh in on Samsung’s Oscar screen time
Harvey Carroll, Veronica Holmes, Sheri Metcalfe and Lauren Richards on the record-breaking selfie, and how future integrations could be improved.
Deadline extended for AToMiC Awards entries
Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.
Media-Corps signs with Star Media Group
The deal will see the company place print and digital ads in the Toronto Star and Metro on behalf of its US buyers.
Details and reaction to the Publicis Omnicom merger
Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.
Industry gets social with branded content: BCON Expo
From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Lauren Richards launches Pollin8
She tells MiC about the official launch of her consultancy and its plans for growth.
AToMiC Awards jury revealed
Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.
2012 year in review: Lauren Richards
The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.
Integration inspiration: US reality show imports
Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.
Taking the pulse of the radio industry: Study
Lauren Richards and the Canadian Association of Radio Broadcasters measure the effectiveness of the audio medium.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
#Changethemodel: TVB’s Theresa Treutler talks ratings
The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.
#Changethemodel: Chris Williams on TV ad measurement
The IAB president shares his take what needs to change in the digital television industry in Canada.
#Changethemodel: TV
Lauren Richards on why social media isn’t TV ads’ saviour.
