Articles Tagged ‘Lays’
Lay’s named global sponsor of the FIFA World Cups
The deal extends Frito-Lay’s role as a tournament sponsor for the 2023 Women’s World Cup.
Media Agency of the Year: OMD grows for Gold
Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.
Lay’s lunchtime love affair
The PepsiCo brand is going after the lunch market with its multi-year campaign.
Lay’s asks Canucks for a flavour
The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
Big brands tease Super Bowl spots
Budweiser has hockey, Lay’s is featuring Martin Short and McDonald’s Canada is bringing its question and answer campaign to TV in teasers around their Canadian game day spots.
Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
Lay’s lands Jets sponsorship
The PepsiCo brand is the official chip of the Winnipeg Jets and has launched a “Hometown Heroes” campaign.
