Articles Tagged ‘LCBO’


LCBO uses AR to make the Summer Hot List more immersive

The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.

Corby Spirit and Wine Communications-The Glenlivet renews partne

Glenlivet extends and amplifies Golf Canada partnership

The spirit brand has added several new interactive elements to its feature presentation at the association’s RBC Canadian Open, happening next week.


LCBO, Lyft and others among new Pride sponsors

Companies such as Tweed, Lyft and Schneiders join dozens of brand partners appearing at the 38th annual festival.

Pride Toronto

LCBO partners with Pride Toronto

This marks the first time in the festival’s 38 years that the retailer has shown official support.


Spotted! The LCBO opens its first pop-up

The liquor retailer creates an educational experience in downtown Toronto.

lcbo deflate the elephant

LCBO shifts focus to responsible hosting

The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.

Wines of France

Spotted! Wines of Alsace and France team up with the LCBO

The brands have launched a series of pop-up wine bars at LCBO stores in Toronto to drive sampling, and partnered with local food trucks.


LCBO buys big: Media Monitors

The Crown corporation bought the most airtime in Toronto, for the week of Jan. 28 to Feb. 3.


Canadian Tire buys big: Media Monitors

The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.


LCBO configures the gentleman’s party

The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.


LCBO buys big: Media Monitors

The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.

LCBO image 2

LCBO sets its sights online for Wine Country Ontario

Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.


Spotted! Wine Country Ontario gets a close-up

The tourism co has placed an actual wine glass in a Toronto transit shelter to illustrate just how close city residents are to wine country.


Rogers Wireless snatches the top radio spot: Media Monitors, Jan. 30 to Feb. 5, 2012

The telco made headway with a three-place jump to the top in Toronto, while AlarmForce made the biggest purchase in Montreal.


The LCBO hangs out

The retailer targets men who want a guy’s night in with its first digital-only campaign.