Articles Tagged ‘Leanne Burnett-Wood’
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Economic and societal uncertainty may dampen ad revenue momentum
Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.
Upfronts 2022: Paramount flexes its bench strength
Magna’s Leanne Burnett-Wood goes through a presentation that leaned into a strong legacy in unscripted shows and drama.
Upfronts 2022: NBCU and Fox show their commitment to ads
PHD’s Jeremy Johnston and Magna’s Leanne Burnett-Wood offer their POVs on this year’s first two big presentations.
Mediabrands and Magna name new presidents
Brad Hugill takes a new role at Mediabrands while Leanne Burnett-Wood assumes his duties at Magna.
Increased cord-cutting doesn’t mean the end of TV
Despite the pandemic accelerating a drop in pay TV penetration, reach remains strong and presents an opportunity for new strategies.
Radio spend is on the rebound, but is it enough?
Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.
