Articles Tagged ‘Léger’

Canadians trust brand employees over influencers: report

The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.

TikTok

Language and culture are important to francophone TikTokers

Although 59% consume TikTok content in English, French content is preferred by 87% of francophones.

An overwhelming 83% of Canadian internet users have a Facebook account

A new Leger and Ressac study sheds light on Canadians’ online activities.

Leger acquires CPG specialized U.S. market research company

Together the companies will create panels of consumers whose behaviors they can follow over the years.

ICYMI: Stingray taps Leger to measure audio OOH

Plus, Teads extends its partnership with publisher Future into Canada.

Leger buys digital agency Ressac

The market research firm aims to offer a comprehensive service extending its data and insights into campaign execution.

YouTube not as prominent in Canada as in the U.S.: study

Polls from Léger, Vividata and eMarketer also show the consumption rates for millennials on YouTube.