Articles Tagged ‘Léger’

Canadians trust brand employees over influencers: report
The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.

An overwhelming 83% of Canadian internet users have a Facebook account
A new Leger and Ressac study sheds light on Canadians’ online activities.

Leger acquires CPG specialized U.S. market research company
Together the companies will create panels of consumers whose behaviors they can follow over the years.

ICYMI: Stingray taps Leger to measure audio OOH
Plus, Teads extends its partnership with publisher Future into Canada.

Leger buys digital agency Ressac
The market research firm aims to offer a comprehensive service extending its data and insights into campaign execution.