Articles Tagged ‘Leo Burnett’
Coors Light wants to rescue your summer
The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.
HGTV Canada and Ikea partner on miniseries
Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
MiC’s Nice List: Best of 2013
From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
Mexico Tourism Board shows off its cities
The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.
VH Sauces partners with Shaw to inspire
The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.
Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
Shaw Media and Yellow Pages Group partner for new ad opps
The deal includes show-specific overlays inserted into programs on HGTV Canada and Food Network Canada.
Canada in Cannes: How to win in 2014
The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
Canada shortlisted for three Media Lions
Touche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Yellow Pages continues its mobile-focused rebrand
The second phase of the “Meet the new Neighbourhood” campaign focuses on the brand’s app and its features.
Firestone gets rugged with new campaign
The Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.
